MIDA

Mida's Touch.

Transforming from an industrial facilitator to an investment-promotion role, MIDA seeks to rebrand and reposition itself to have more strategic fit and focus in the new environment.

Having analysed the insights and stakeholders’ input, a revised brand positioning is formed. This is then extended to visual identity and communication which reflect MIDA’s revitalised role as the central authority in accelerating the country’s investment agenda.

BRANDING

MIDA