CHICKEN RICE AND MORE

CLIENT: TCRS RESTAURANTS SDN BHD

CATEGORY: Interior & Retail Design   |   




CONTEXT
“The Chicken Rice Shop” (TCRS) is a chain of quick service food outlets operated by TCRS Restaurants Sdn Bhd, a company incorporated in Malaysia. It is the most successful halal chain of chicken rice family restaurants in Malaysia. It serves authentic Hainanese chicken rice and a selection of local delicacies in a modern, clean and contemporary environment.
CHALLENGE
The client sought to maximise the limited space of its newest outlet without compromising on its hard earned brand value and identity.
SOLUTION
We made it a point to allow the kitchen area and the chef’s ‘showmanship’ to be visible through a glass screen, preserving the heritage of Chinese restaurants. At the same time, contemporary yet sensible design allow increased seating in this quick service outlet. Meanwhile, the identity permeades throughout from the fittings through to the wall and ceiling.

QUICK LINKS:

ADDRESS BY THE STRAITS
I PREFER ORIGINAL
BEETHOVEN'S SYMPHONY
CASUAL FINE AMBIENCE
EMBRACING INTERIOR


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A-1-9, Dataran Cascades
No. 13A, Jalan PJU 5/1
Kota Damansara
47810 Petaling Jaya
Selangor, Malaysia
 
T: +6.03.2780 7277
E: info@thinkscapegroup.com
 
 

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