SYMPHONY LIFE

CATEGORY: Brand Strategy & Identity   |   




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CONTEXT
Symphony Life Bhd (formerly known as Bolton Bhd) is one of the oldest and most established property developers in Malaysia. The company was known as Bolton Properties Ltd when it first established in 1964.
CHALLENGE
As the company approaches its half-century mark, the client required a simple brand communication solution that synthesizes its 50-year corporate history and brand promise into a medium that is informative yet palatable for the uninitiated.
SOLUTION
A thorough understanding of the Symphony Life brand is followed by its incorporation into concept and storyboard. This is then brought to life in a brand video that gives an overview of the corporate journey, a lighthearted tour through some of the places Symphony Life has shaped, whilst projecting the spirit of the brand through the delivery tone, manner and style.

 

QUICK LINKS:

FERRAGAMO BRANDED HOMES
CONVERSATIONS WITH TALENTS
BRANDED URBAN DISTRICT
IDEAS AGILITY
GRAVITATE OVER HERE


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A-1-9, Dataran Cascades
No. 13A, Jalan PJU 5/1
Kota Damansara
47810 Petaling Jaya
Selangor, Malaysia
 
T: +6.03.2780 7277
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