THE RIBBON OF LIFE

CATEGORY: Interior & Retail Design   |   




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CONTEXT
Nutric Group is a regenerative healthcare products business group with presence across six Asian countries. It has just moved into a  new, 12,000 square feet flagship headquarters in Mont Kiara, Kuala Lumpur.
CHALLENGE
The new head office coincided with Nutric’s several milestones, including hitting its RM100 million mark in sales, its 15th anniversary, and had recently completed a corporate rebranding. Thus, Thinkscape FWP - the interior design division of the group – was engaged to design this HQ as a brand space. This project not only required a need to create a new look for the HQ, but also to standardise the design of all their offices globally.
SOLUTION
The Nutric Group brand, which is about the progress of bio-science, upliftment, and celebration of life itself, is embodied in the interior design and the ‘ribbon of life’ – a sculptural feature that evocatively weaves and ties the expansive space back to an anchoring philosophy. Moreover, the workspace is also the first of a standardised office design for all office experience, carrying a consistent identity and approach, which gives that instant family connection with members worldwide. UPDATE: This work has been awarded bronze at the REKA International Design Award.

QUICK LINKS:

A CITY AND ITS STORY
SAVVY INDUSTRIAL
DINING ESTABLISHMENT
HIGHLAND SIMPLICITY
EMBRACING INTERIOR


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A-1-9, Dataran Cascades
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Selangor, Malaysia
 
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