CRAFTING LIFESTYLES

CATEGORY: Brand Strategy & Identity   |   




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CONTEXT
Starting with a humble residential project in 2001, Malaysia-based property developer Mitraland Group has grown by leaps and bounds since its inception more than one and a half decades ago.
CHALLENGE
As the group progressively expands in its capacity, projects, and team size, the need to proactively reconcile, craft, and steer a focused, cohesive brand becomes more pressing. The client realised it must protect and grow its brand equity.
SOLUTION
An extensive internal dialogue resulted in a crystalised strategic brand direction that articulates its continual commitment to champion aspirations and ‘surprise the customer’ with places that enable meaningful experiences and quality-of-life. Synthesising this comes a new identity system symbolic of this belief. The brand also communicates internally to align and reinforce Mitraland’s corporate culture.

See also: Mitraland’s Gravit8

 

QUICK LINKS:

REBRANDING FOR ARCHITECTS
HEAVY DUTY IDENTITY
A CITY AND ITS STORY
SHAPER OF LANDMARKS
CAPTURING THE ESSENCE


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A-1-9, Dataran Cascades
No. 13A, Jalan PJU 5/1
Kota Damansara
47810 Petaling Jaya
Selangor, Malaysia
 
T: +6.03.2780 7277
E: info@thinkscapegroup.com
 
 

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