SAVVY INDUSTRIAL

CATEGORY: Brand Strategy & Identity   |   




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CONTEXT
Kejuruteraan Semangat Maju and its associated companies provide engineering solutions in electrical control, industrial noise control and related services including installation, design and manufacturing. It also owns the Pheonix range of products.
CHALLENGE
The client provides a host of world-class engineering solutions but like many good locally-bred, family-led businesses in Southeast Asia, its expertise, capabilities and capacity were not immediately apparent to prospects, and possibly caused many missed opportunities in the past.
SOLUTION
After a series of thorough interviews and reviews with key stakeholders – through brand audit sessions and a workshop – a new visual identity is formulated to better reflect the company strengths and values. Along with this is an identity system that places the family of brands within a cohesive relationship under KSM Group.

QUICK LINKS:

JOURNEY OF DISCOVERIES
THE RETAILER ASSOCIATION
ELEMENTS IN A HOTEL
SHAPING A DESTINATION
TRIBUTE TO TOK NAN


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