GRAVITATE OVER HERE

CATEGORY: Brand Strategy & Identity   |   Interior & Retail Design   |   




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CONTEXT
The client is the recently rebranded Mitraland Group, which is on a journey to continually ‘surprise the customer’ with places that enable meaningful experiences and quality-of-life.
CHALLENGE
A bold aspiration to carve a new residential and lifestyle destination via a mixed development project in Klang, which lies a distance from the current focus of lifestyle around Kuala Lumpur and Petaling Jaya.
SOLUTION
A chance to turn a challenge into opportunity by replacing the market void with a new centre-of-gravity for living, leisure and entertainment. Gravit8 (read ‘gravitate’) – a place designed to capture the imagination and pulls in old and new stakeholders of Klang and nearby vicinity. Inspired by the sea-faring roots of the nearby ports, thus the brand and interior design concept revolve around maritime themes. Staged show units are also featured within the gallery.

QUICK LINKS:

MIDA'S TOUCH
HAPPINESS INSIDE
POSITION OF STRENGTH
SHAPER OF LANDMARKS
BOUNDLESS RESOURCES


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A-1-9, Dataran Cascades
No. 13A, Jalan PJU 5/1
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Selangor, Malaysia
 
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