PRESTIGIOUS DUBAI ADDRESS

CLIENT: PEARL DUBAI

CATEGORY: Experiential & Digital Marketing   |   




CONTEXT
Dubai Pearl is a mixed-use, 20 million sq ft integrated development from Pearl Dubai FZ LLC. Overlooking the Palm Jumeirah island in the heart of the Dubai Technology and Media Free Zone, the development sets a new benchmark for sustainable urban communities in Dubai.
CHALLENGE
The client required a presence that underlines its iconic design, unparalleled luxury and strategic location, a world-class destination that will ultimately provide a home for 9,000 people and a workplace for 12,000.
SOLUTION
With a brightly lit model of the development at the centre, the stand consisted simple angular lines to reflect the both the identity and the design of the main building. Meanwhile, sleek black colour is deployed to establish a sense of class and design leadership around the space, at the same time giving a forceful contrast so that its list of distinguished brand partnerships could stand out against the background.We have executed all events and exhibitions for Dubai Pearl, including at the Leaders Show and at the Dubai International Film Festival for two consecutive years. We also delivered for their Asia roadshow in Beijing, Shanghai and Hong Kong in collaboration with Sotheby’s Singapore.

QUICK LINKS:

IN TOUCH WITH FAST CARS
BANK AT THE MALLS
ICONIC BRANDED TOWER
A CITY AND ITS STORY
TROPICS IN THE DESERT


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