TILES OF FUNCTIONALITY

CLIENT: LATICRETE RAK

CATEGORY: Experiential & Digital Marketing   |   




CONTEXT
Laticrete is a leading manufacturer of high-strength tile & stone installation systems. Itsmaterials have been specified and used in vital projects from the Arctic to the Tropics. Laticrete RAK is Laticrete’s joint venture with Ras Al Khaimah-based RAK Ceramics, the world’s largest manufacturer of ceramic and porcelain tiles with around USD1 billion in global sales annually.
CHALLENGE
Laticrete RAK needs a practical exhibition design solution that enables multiple-panel display at the CityBuild Abu Dhabi 2011, the leading business-to-business trade exhibition for suppliers, manufacturers, distributors and importers of products related to real estate and infrastructure construction.
SOLUTION
The functional design is delivered with minimal clutter that usually happen to exhbition stand that place heavy emphasis on panel displays. This is avoided with the arrangements of glass, stilts, layout, panel size variations and controlled use of dominant colours. The result is an island of tranquil that visitors feel compelled to stay and interact.

QUICK LINKS:

SPEEDY BANKING EXPERIENCE
NATIONAL CAREER EXHIBITION
MAKING WAVES WITH SAMSUNG
JOURNEY OF DISCOVERIES
THE RAINFOREST PAVILION


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