PRESENTING A VISION

CLIENT: WESTERN REGION MUNICIPALITY

CATEGORY: Experiential & Digital Marketing   |   




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CONTEXT
The Western Region Municipality is a government entity that oversees Al Gharbia, a vast region west of the Emirate of Abu Dhabi, UAE. It represents around 80% of the total area of the Emirate and contributes over 40% to its GDP. The region has diverse resources and is one of the richest areas in oil and gas.
CHALLENGE
The Municipality aims to set up a kiosk that showcases its vision to elevate the infrastructure and quality of life of Al Gharbia, particularly in its six urban areas, namely Liwa, Madinat Zayed, Marfa, Ghayathi, Sila and Delma. The information about the Municipality, the vision overview and detailed information of plans for the six cities have to be included and portrayed in an impressive manner.
SOLUTION
To communicate the complex information in an engaging manner, a multi-touch interactive pod were created as the platform for the communication. Through user-friendly interface design, the public can have fun browsing while being educated via satellite maps, 3D visualisation and animations to accompany various segmented written information. The result is a suite of information on the Municipality’s vision, integrated into a single compact interactive contact point that is easy to access.

 

QUICK LINKS:

CONVERSATIONS WITH TALENTS
BRANDED URBAN DISTRICT
TROPICS IN THE DESERT
THE RAINFOREST PAVILION
GLOBAL MARKETING TOOL


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