ADDRESS BY THE STRAITS

CLIENT: SONATA RESOURCES

TYPE: RESIDENTIAL

LOCATION: JOHOR BAHRU, MALAYSIA

CATEGORY: Architecture   |   Brand Strategy & Identity   |   Interior & Retail Design   |   




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CONTEXT
A project by SouthEast Asia Landmark, The Straits is a serviced apartment in Johor Bahru with a view of the Tebrau Straits and the coast of neighbouring Singapore. The architecture is inspired by the local heritage, and serves as a modern interpretation of design principles of British colonial architecture.
CHALLENGE
The client required to shape a landmark address – from architecture to marketing materials with complementing strong visual identity that conveys the essence and character of the development. Furthermore, the client requires sales gallery building – built from ground-up and inside out. Moreover, there should also be consistency between both the brands of the developer and that of the development.
SOLUTION
In-line with SouthEast Asia Landmark’s goal of building places that would resonate with the land and the local people, a positioning for The Straits was developed with the concept of ‘Heritage, Reinvented’. Architecturally, The Straits features elements from the British colonial era with a contemporary touch, and its two facades reflect its geographical position between the city and the water. The logo and accompanying marketing materials were then designed to reflect the concept.

 

QUICK LINKS:

JOURNEY OF DISCOVERIES
NEWS: One Water
THE BRANDED GALLERY
THE NAIL SPA
GRAVITATE OVER HERE


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