CAPTURING THE ESSENCE

CATEGORY: Brand Strategy & Identity   |   




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CONTEXT
Sime Darby Property is one of the most established and largest Malaysian-based property developers, notable for its commitment in building sustainable communities.
CHALLENGE
The client wanted to submit its participation in The Edge Property Excellence Awards, the most respected industry recognition for property developers in Malaysia. For this purpose it aimed to submit not just submit a report of its projects and activities – as most competitors do – but to communicate in a way that do justice to the efforts the company had invested creating value for stakeholders.
SOLUTION
With a theme ‘Ideas Company’ – the medium became more than a report-and-showcase, it was orchestrated in such way to reflect the essence of what value the brand has brought to its stakeholders – from the core beliefs to how Sime Darby Property conducted itself as an organisation, to the impact on places and people whose lives the brand had touched. Before any structure, any township is created – this is a place where diverse ideas converge and values are created.

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