THE CITY HOTEL

CATEGORY: Brand Strategy & Identity   |   




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CONTEXT
Piccolo Hotel is a new boutique hotel in Kuala Lumpur, located along Bintang Walk, in the heart of the city’s busiest shopping district of Bukit Bintang.
CHALLENGE
As a newcomer to the scene at the time, and with a number of competing hotels in the same vicinity, Piccolo had to find its competitive advantage with better brand identity beyond price, service and location.
SOLUTION
Contrasted against the cacophony of Bukit Bintang’s bright neon and sounds, the chic Piccolo Hotel stands as a splash of subtle sophistication. With a marine-themed design, it becomes a haven that is at once a sanctuary to immerse in, as well as a gateway of calm before one steps into the kaleidoscope of excitement in the shopping district.

QUICK LINKS:

THE VIRTUOUS LOOP
FOR REAL-WORLD EXECUTIVES
POSITION OF STRENGTH
I PREFER ORIGINAL
SHAPING A DESTINATION


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A-1-9, Dataran Cascades
No. 13A, Jalan PJU 5/1
Kota Damansara
47810 Petaling Jaya
Selangor, Malaysia
 
T: +6.03.2780 7277
E: info@thinkscapegroup.com
 
 

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