MIDA’S TOUCH

CLIENT: MIDA

CATEGORY: Brand Strategy & Identity   |   


 

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CONTEXT
For decades, the agency formerly known as “Malaysian Industrial Development Authority” has played key roles in promoting and attracting high-quality, strategic investments into the country.  Today, having renamed “Malaysian Investment Development Authority” or MIDA – and at the point when the country is undertaking an economic transformation to a new economic model – MIDA seeks to rebrand and reposition itself to have more strategic fit and focus in the new environment.
CHALLENGE
The communications challenge ahead for MIDA is not only to convey to the world how attractive Malaysia is as a place to do business and where the specific investment opportunities lie, but also to project Malaysia as true global destination for business investments.
SOLUTION
Having analysed the macro environment, competitive landscape, best practices and stakeholders input including a workshop with stakeholders within the organisation, we helped the client to come up with a revised brand positioning and strategy. This is then extended to visual identity and communication which reflect MIDA’s revitalised role – the central authority in accelerating the country’s investment agenda.

 

QUICK LINKS:

THE EVOLVING TELCO
THE NAIL SPA
OBSESSED WITH LOOKS
SAVVY INDUSTRIAL
DINING ESTABLISHMENT


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A-1-9, Dataran Cascades
No. 13A, Jalan PJU 5/1
Kota Damansara
47810 Petaling Jaya
Selangor, Malaysia
 
T: +6.03.2780 7277
E: info@thinkscapegroup.com
 
 

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