HOTEL WITH A DIFFERENCE

CLIENT: DOAN KET VILLAGE CO. LTD.

PROJECT: Marketplace By Celadon (Hotel)

TYPE: Commercial

LOCATION: Hue, Vietnam

CATEGORY: Architecture   |   Brand Strategy & Identity   |   




CONTEXT
Doan Ket Village Co Ltd is a Vietnamese developer that plans to build a brand new establishment for the hospitality development, management and marketing group, Celadon International Hotels.
CHALLENGE
Celadon International Hotels requires an iconic new hotel to be built in Hue, the heritage-rich ancient capital and UNESCO-listed World Heritage City in Vietnam. Hence, the place has to have a greater significance beyond another location for visitor rest and hospitality.
SOLUTION
This is not another hotel. This is recognition of the people, the heritage, and nature. The ground level porus design integrates with the surrounding community. Designed to entice pedestrians from outside to explore and journey across its spaces, which will be a marketplace dotted with stalls that sell anything from art and handicraft to food, coffee and dessert – allowing one to sample part of the heritage that make up the identity of Hue and Vietnam. Inspired by the nearby Perfume River, the water in its watercourtyard slowly rise and recede at different times of the day, imitating the rise and fall of the river levels through the year – in the process, this moderates the temperature of the environment. This also gives the landscape a living zing, where the shorelines along its banks continue to evolve. Marketplace at Celadon is a brand that celebrates the people. For centuries, the common market has always played a key role in the civilisation. It is a crossroads, a destination and an event in itself, by bringing the essence of the marketplace into this new destination. The identity is the embodiment of the marketplace and its vibrancy, exchange, and human connection. People in the act of connecting and exchanging are exactly what inspired its identity.

QUICK LINKS:

HEAVY DUTY IDENTITY
THE RETAILER ASSOCIATION
THE CITY HOTEL
SUSHI MANGA STYLE
BOUNDLESS RESOURCES


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