HEAVY DUTY IDENTITY

CLIENT: LENCO

CATEGORY: Brand Strategy & Identity   |   




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CONTEXT
LENCO Middle East FZC is a company that provides industrial cost-saving hydraulic and oil filtration solutions, at the same time, it is a distributor for Royal Purple Synthetic Oil.
CHALLENGE
With a combined 36 years in in the business of filtration, lubrication and technical support, LENCO wanted to reinvent its identity – but one that would reflect its reputation and strength in the business.
SOLUTION
The nature of the business which seek to integrate with heavy vehicles and machinery in the world of construction, shipping, mining, public and industrial sectors led to the yellow-and-black hazard colour combination. At the centre, the letter “N” consists of arrows that point both ways; symbolising smooth flows, vehicle or motor movements, as well as the stylised icon of an oil filtration device.

QUICK LINKS:

THE EVOLVING TELCO
THE RETAILER ASSOCIATION
ELEMENTS IN A HOTEL
BOUNDLESS RESOURCES
BEYOND BRICKS AND MORTAR


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A-1-9, Dataran Cascades
No. 13A, Jalan PJU 5/1
Kota Damansara
47810 Petaling Jaya
Selangor, Malaysia
 
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