IDEAS AGILITY

CATEGORY: Brand Strategy & Identity   |   




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CONTEXT
Flexoffice is an ISO standard manufacturer and supplier of office open plan system, furniture and seating products for local and international markets.
CHALLENGE
Thus far, the client had experienced business growth as a vendor for corporate clients, design consultants and professionals such as interior designers and architects. However, the client felt it was a need to respond to an apparent trend where competitors were leveraging better branding to underline their competitive strengths.
SOLUTION
Flexoffice’s core competency, brand and positioning were crystalised and aligned. The result is a Flexoffice that is not just about modular, adaptable system furniture, but rather, the brand conveys to its stakeholders about its real competitive strengths: the team’s agility and responsiveness in complementing the creativity and innovative ideas from its clientele.

 

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