THE NAIL SPA

CATEGORY: Brand Strategy & Identity   |   




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CONTEXT
The client is the owner of a chain of premium personal grooming outlets in Dubai and Abu Dhabi, United Arab Emirates.
CHALLENGE
From its existing chain of nail spas, the client wanted to expand her offering with the addition of upscale hair salons. At the same time, we were required to relook into the brand identities of the group.
SOLUTION
We recommended the nail spa to carry the classy identity of Enspa (seen here), while the hair salon be more glamorous, named Marquee. Furthermore, both brands are to be parked under a overarching umbrella of Quintessence Group, thus giving the client leeway for future expansion of sub-brands. All the brand identities have a common thread of elegance and feminity.

 

QUICK LINKS:

HEAVY DUTY IDENTITY
NATIONAL CAREER EXHIBITION
CONVERSATIONS WITH TALENTS
MIDA'S TOUCH
ELEMENTS IN A HOTEL


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A-1-9, Dataran Cascades
No. 13A, Jalan PJU 5/1
Kota Damansara
47810 Petaling Jaya
Selangor, Malaysia
 
T: +6.03.2780 7277
E: info@thinkscapegroup.com
 
 

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