ICONIC BRANDED TOWER

  Best-of-Show Special Award 2009

CLIENT: DOAN KET VILLAGE CO LTD

PROJECT: The Lotus Luxury Apartments

TYPE: Residential

LOCATION: West Lake, Hanoi, Vietnam

CATEGORY: Architecture   |   Brand Strategy & Identity   |   Experiential & Digital Marketing   |   


 

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CONTEXT
Doan Ket Village Co Ltd is a Vietnamese developer and a subsidiary of a Vietnamese bank. One of its latest aims is to build a luxury serviced apartments planned at the famed West Lake district in Hanoi, Vietnam.
CHALLENGE
The client has organised an architectural competition to select the design for this project. Some of the best architectural firms from France, Australia, Malaysia, Hong Kong and Vietnam competed for the role. The client’s criteria was creativity, identity, functionality, cultural and environmental relevance.

SOLUTION

Thinkscape won the best-of-show top recognition. The lotus – a local plant that has a wide presence – is chosen as the perfect representation of the attribute and spirit of the locals. It has a symbolic role in the community and is prominent in art, in culture as well as in the practise of offering. Our architectural team presented a tower that, once built, would be the tallest tower in the city. Named “The Lotus” and inspired by the lotus bud, the architecture is uniquely divided into two vertical halves like palms pressed together – an Asian gesture of offering and sincerity. It also reflects the philosophy of balance and harmony. Instead of the cliched “glass-box” design, the exterior of the tower consists a jigsaw of metal shutters from individual units. As each dweller opens and closes his shutters, the texture of the building evolves – thus ensuring the tower will never look exactly the same at any given time. This also mimics the lotus in a pond, which blooms and closes at different time of a day. The logo design reflects the design-forward manner that a looming, awe-inspiring iconic tower should posses, yet at the same time, it stays grounded and relevant by taking reference from the ever-familiar lotus bud.

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