TROPICS IN THE DESERT

CLIENT: AL BARARI

CATEGORY: Brand Strategy & Identity   |   Experiential & Digital Marketing   |   




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CONTEXT
Albarari, which means “wilderness” in Arabic , is a USD4.08 billion, 130-hectare development that boasts villas of palace-proportions (between 12,000-35,000 sq ft each) nestled within a green oasis filled with waterways and lush exotic plants from around the world.
CHALLENGE
Armed with an inspiring vision, resources and the right people, what the client required is to effectively connect its tangible and intangible and propositions with their customer aspiration – and to sway their property investment decision.
SOLUTION
The corporate and marketing literature that are designed with one main aim – to do justice to its vision and unlock its market appeal as an epitome of luxury – in the sense that not only the villas are of highest quality, but the location is a wonder in itself, an enclave of lush tropical-style oasis in the desert. The 3D animation is the narrative that sells the brand messaging: a development that is the epitome of a vision realised, a miracle in the desert – a lush tropical style oasis like no other in this part of the world – and living in a palatial villa within this enclave is nothing less than luxury at its zenith.

 

QUICK LINKS:

A GUEST OF THE PRINCESS
SPEEDY BANKING EXPERIENCE
GROOMING DESTINATION
OBSESSED WITH LOOKS
SAVVY INDUSTRIAL


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