IN TOUCH WITH FAST CARS

CLIENT: AL HILAL BANK

CATEGORY: Brand Strategy & Identity   |   Experiential & Digital Marketing   |   


 

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CONTEXT
Al Hilal Bank was founded by the Abu Dhabi Investment Council, the investment arm of the Abu Dhabi government in the UAE.
CHALLENGE
For second year in a row, AL Hilal Bank is the Platinum Sponsor at the Abu Dhabi Motor Show, a prime avenue to promote its brand prominence and auto financing products. The bank wanted to make a memorable impact in Abu Dhabi Motor Show 2010 that will top its previous success.

SOLUTION
The place is highly engaging with fun interactive activities. It has large display screens and a gaming area and interactive dispenser machine that allow visitors to select their choice of gifts.The star feature is a four-metre long interactive multimedia touch table activated by placing a picture of a car that interests the visitor on its surface. The visitor can then design his own car, calculate his budget, learn more about the bank, watch videos and photos of its history, or simply spend some time having fun.The sights, sound and even smell of the environment are carefully planned associated with the brand. Visually, the show stand features the bold, distinctive identity and bright orange colour of Al Hilal Bank.A high tech demeanour is projected to reflect the progressive value of the bank. Meanwhile, a more peaceful enclave for rest and quiet discussion is strategically nestled amidst the louder, crisscrossing forms.Amidst all the excitement is a beverage counter, where a person with a fruit blender is busy dispensing juice to visitors. The fresh tangy whiff of fruits, of course, associates with zesty character – and the fresh orange colour – of Al Hilal Bank.

QUICK LINKS:

ON THE SAME WAVELENGTH
Amway Malaysia
IDEAS AGILITY
DINING ESTABLISHMENT
SHAPING A DESTINATION


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