NATIONAL CAREER EXHIBITION

CLIENT: ABU DHABI ISLAMIC BANK

CATEGORY: Brand Strategy & Identity   |   Experiential & Digital Marketing   |   




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CONTEXT
Abu Dhabi Islamic Bank (ADIB) is a leading Sharia-based financial institution based in Abu Dhabi. ADIB is active in discovering, recruiting and training new talents in support of the Emiratisation initiative.
CHALLENGE
In 2011, it is sponsoring and taking part in major careers fair in the UAE, including Tawdheef Exhibition in Abu Dhabi, National Career Exhibition in Sharjah, and participating as the Platinum sponsor for the 11th Annual Careers UAE exhibition in Dubai. It needs a simple, contemporary yet attractive brand presence to capture the attention of talents.
SOLUTION
The exhibition stand design unlocks the brand’s messaging of transparent and openness, as well as embracing and appreciation of people with potentials and dreams. The environment gives the visitor a welcoming feeling that encourages frank discussions about the career opportunities in ADIB.

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