NEWS: Iclif Goes Borderless

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Iclif rebrands to take on the world stage

How do you transform public pre-conceptions of a once straight-laced institutional training centre to reflect the dynamic thought-leading organisation that it has become? This was the quandary that Malaysia’s Iclif Centre for Leadership and Governance found itself in. Fresh from helping them launch a game-changing thought leadership platform earlier called ‘Leading Voices’, which received all-round acclaim, we were once again roped in to help Iclif solve this exciting challenge.

Iclif has reinvented itself as a centre of executive excellence for both public and private sectors on the international front. As a result, it now plays a whole new ballgame – challenging conventional wisdom and setting new standards in executive education and research.

To project its new market positioning as a world-class, forward-looking organisation that is learned, real-world relevant and pushes the boundaries with its own discourse and research – we set out to help Iclif define a brand identity that reflects these traits with a sense of dynamism. The outcome is an identity that sheds associations with old perceptions, helping Iclif rise to its new role and capacity to begin a brand new journey!



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