Thought Leadership Platform Launched

CATEGORY: News   |   




KUALA LUMPUR, 23 MAY 2011 Leading Voices, a new global thought leadership platform in which Thinkscape developed the brand strategy, naming, key messaging, visual identity and launch experience – is inaugurated today. The creation and launch of Leading Voices is part of repositioning effort for Thinkscape’s client, Iclif Leadership & Governance Centre – a leadership training arm of Malaysia’s Central Bank. It had wanted to reposition itself as a leading, internationally-oriented leadership development organisation and move away from its legacy of being “a training centre for financial institutions”. Today’s launch – hosted by the Central Bank Governor and Iclif Chairman, Tan Sri Dr Zeti Akhtar Aziz – has garnered much positive feedback, media coverage and word-of-mouth.

 

 



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