Samsung Wave

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DUBAI, 1 August 2010 – Thinkscape Icon, a member of Thinkscape Group, has just concluded several Samsung Wave phone launch events in UAE and Kuwait.

Samsung via its global agency Cheil has commissioned Thinkscape Icon to design, build and event-manage Samsung activation projects in Dubai and Kuwait that reflect its spirit of “smart phone for smart living”. In line with the phone’s name and its BADA technology (which means “ocean” in Korean), an underwater theme is used.

The displays include using 100 pieces of Wave phones mounted on structure panels to create an illusion of schools of fish in the ocean. Others include organic coral shaped display stands and creative lighting effects.

“The guests also get to experience ‘a day in the life as a Samsung Wave user’ as design and lighting of the displays brings the visitors through different functions of the phones in the morning at home, afternoon at work, and evening with friends,” said Agnes Tan, an associate at Thinkscape Icon.

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