A Fresh New MIDA!

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The rebranding of a leading investment promotion agency

It’s been almost a year that we’ve been really tied up with our recent rebranding assignment, the Malaysian Investment Development Authority (MIDA), but it was all worth it when it was finally officially launched by the Prime Minister of Malaysia, together with the Minister of Trade and Industry and MIDA’s CEO on 3 July 2012. And well, there was no doubt that it was a remarkable occasion (and they have certainly done a good job in showcasing our idea!).

During our first meeting with MIDA’s management team, we were made to understand that MIDA will soon step up to a bigger role in a new era of progress and nation development; to push forward Malaysia’s investment agenda and attract strategic businesses. Throught the year, we went through rounds of discussions, interviews and workshops with their stakeholders and staffs getting to know their stories, their motivations, the challenges they face, and global market forces.

Of course, it’s been a worthwhile journey as in the end, this rebranding exercise has strategically positioned the MIDA brand to better align with its role under Malaysia’s Economic Transformation Programme in its quest to help shape a better future for the country.



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